MONSTER — Mike Merritt CD/Writer

HERE'S TO GRIT

I WROTE THIS BRAND MANIFESTO, AND WAS PART OF THE LEAD CREATIVE TEAM THAT WON THE BUSINESS.

Most job boards are currently showing shiny, happy, hired people, when the reality is, it's tough to find a job or the right candidate. We thought we'd acknowledge the simple truth that if you work hard enough, you can do either. All you need is the right partner.

 

THIS WAS THE FIRST CAMPAIGN WE PRODUCED, WHICH SPEAKS TO SMALL BUSINESS OWNERS. 

 

PRE-ROLL

 

INSTAGRAM

 

PRINT

 

OOH

 

INTERNAL

 

#MIDNIGHTMONSTERTRUCK

We thought we’d surprise Monster clients with some much needed grub and coffee from midnight to morning, because small business owners who are hungry for success, get hungry.

 

DIRECT