ANSWER ALS
WHAT DO YOU GIVE A MAN HELL-BENT ON REWRITING THE RULES OF ALS?
HIS SIGNATURE BACK.
CASE STUDY
TV SPOT
I ALSO CREATED THE ORIGINAL GAME-CHANGER PLATFORM FOR STEVE GLEASON'S NON-PROFIT, ANSWER ALS.
IN-STADIUM TRIVIA GAME
We animated the “X’s and O’s” of game-changing plays on the jumbotron, then challenged fans to identify and text their answers to 888.BEAT ALS. We then texted back their results and asked if they’d like to make a donation.
STADIUM SIGNAGE OOH
We helped immortalize the game-changing plays of every team, posting signage in and around their stadiums, along with our CTA.
Outside AT&T Stadium, home of The Cowboys
SCOREBOARD
No matter what the game scoreboard says, we gave fans a chance to outscore their opponents on the ALS donations scoreboard. People could see their teams “score” increase in real-time, simply by texting to donate and adding the name of their team.
ROLE: Senior Writer, worked with Art Director: John Malone, CD’s: Deb Maltzman, Angela Denise