LOOK OUT WORLD
Historically, the mattress category has been crowded with competitors going on about features like coils, buttons, hot sides, cool sides, etc. We changed the conversation from foam and coils to getting a great night’s sleep, resulting in an 18% increase in marketshare.
TV SPOT
Social Problem: Our TV spot ran to a very limited audience and the client only had $11K to promote it on social.
Our Solution: $11K + Stupidity + 92 Tweets / 3 Weeks = 2 Million views
Worked directly with CCO's Dan Kelleher and Jonathan Mackler on this campaign.
