HAPPY SCHOOL YEAR

The Problem: Non-Prime shoppers on Amazon don’t think of Amazon as a place to shop for back to school items. 

The Idea: The beginning of the school year is kind of like New Years for kids—an opportunity for fresh starts for kids and parents alike. 

While other brands talk about grudgingly returning BACK to school we'll inspire parents and kids to look forward to a Happy School Year!

ROLE: Writer - this campaign was executed entirely by internal creatives at Amazon D1/XCM.

TV :30 Countdown

TV :15 - Resolutions 1

TV :15 - Resolutions 2

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RADIO :30

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