BANK OF MONTREAL

The Brief: Introduce adviceDirect™ as an unbiased investing tool. 

The Insight: People want and need unbiased advice when it comes to their investments.

The Solution: We came up with the "Brutal Honesty" concept and brought it to life through Gary, a man who's characterized by saying what he thinks, no matter what.

ROLE: Senior Copywriter

MINI CAMPAIGN

The Problem: Canadian Millennials see BMO as out of touch. 

The Insight: If you’re a Millennial, your friends, your family, your life is really on your phone, in your pants. 

Our Solution: While most Canadian banks still make you come to them, BMO is right where you need us…in your pants.