ALEXA LOST HER VOICE

In a partnership with Lucky Generals and our internal agency, D1/XCM, I helped create this 360 campaign for Amazon in Super Bowl 52, as well as wrote for the social/tv below.

GCD: Simon Morris, ECD: Michael Boychuk, Fellow creatives: Jimmy Pardi, Nicolas Mejia

I had the amazing opportunity to write for and direct Sir Anthony Hopkins, Cardi B, Rebel Wilson, Gordon Ramsay, Leslie Jones, and J.B. Smoove as the voice of Alexa for this Cannes Lion-winning social campaign.

CAMPAIGN CASE STUDY

BLA, BLA, BLA…

The ‘Alexa loses her voice’ was the most talked about campaign the week leading up to the Super Bowl—earning over 1.5 Billion media impressions.

It was unanimously crowned victor of the Super Bowl—winning the USA Today’s Admeter, YouTube Adblitz and Ad Age’s Super Bowl roundup.

The spot was viewed over 43M times and was the most talked about campaign on twitter the same week, with 720K mentions.

Intent to purchase Alexa increased 4% vs pre campaign and perception of Amazon Echo having ‘Many uses in everyday life’ improved 5%.

This contributed to a 300% lift in sales of Echo devices year on year during Super Bowl weekend.

We achieved over 1 million interactions with the on device Easter Eggs we created, an experience exclusive to current Alexa device owners.